The second edition of this popular simulation maintains the fast-paced and engaging student experience while enhancing the range of tools available to instructors for conducting a debrief session. Dynamic charts and graphs with class results are available for immediate download and presentation to class. In this fast-paced, multi-player simulation, students experience the effects of a supply chain dynamic called the "bullwhip" effect. Small changes in customer demand cause increasing oscillations in ordering patterns and inventory levels moving down the supply chain away from the customer. Students play one of four roles in a root beer supply chain: factory, distributor, wholesaler, or retailer. In each simulated week, they must examine inventory, anticipate demand, and send orders to the adjacent connection in the supply chain. Each student attempts to minimize inventory carrying costs while avoiding costly inventory shortages. Students must make rapid ordering decisions while dealing with limited information, a lack of demand visibility, and shipping delays. Faculty can configure different supply chain scenarios for students to help them explore the root causes of the bullwhip effect while enabling discussion of techniques for controlling it. A single-player version is also available.
Understanding the "bullwhip" effect. Understanding demand forecasting, required lead times, and the effects of batch ordering. Exploring techniques for controlling the bullwhip effect. Reducing uncertainty and demand variability. Understanding the role of centralized information.
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