Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical, Abbot, Baxter, and Medtronic. Becton-Dickinson, Braun, Guidant, Tyco, Siemens, C.R. Bard, and other key suppliers joined shortly after the company was founded. At the time of the case (spring 2003), GHX was the largest of the three remaining online health care marketplaces and ownership had expanded to include the leading players across all parts of the value chain, including health care providers and managed care organizations. Group purchasing organizations, distributors, and company executives must address key strategic issues, including integrating its latest merger, achieving profitability, defining a fair pricing strategy, and determining the pace of global expansion.
STRATEGY & EXECUTION
Case Study Solutions Write My assignment for money Write my Internship report Write my Research Essay Proof Reading Do my Homework Special Discounts for Students Exercise Solutions Write my Thesis Paper MBA Case Studies Matlab Assignments Financial Statement Analysis Economics Assignment Management Case Studies Solution Best Assignment Writing Company Webwork Assignments Blog Posts Harvard Case Studies Solutions Write my Personal Statement Application Essay